7 years ago, Sasha got thirsty. Really REALLY thirsty. And so, she began on a quest to quench that thirst. But everywhere she looked she was faced with the same problem. Drinks, juices and smoothies filled with artificial ingredients and excessive sugar - yuck!
Realizing the serious need for a healthy and tasty snacking alternative, she came up with '24 Carrots'. In 2007 she was joined by her best friend and cousin, Shyam, who brought with him a wealth of business intuition and a very discerning (ahem, picky) palate !
Flash forward, 24 Carrots celebrated its opening on May 24th, 2008 .. and Sasha hasn't been thirsty since !